Tag Archives: homeowner experience

The Homeowner Experience - Powered by Conasys

If it did, you would probably laugh … thus the term the laugh test. But they don’t. Car buyers today routinely get 60,000 mile, and in some cases 100,000 mile warranty coverage. If cars routinely last up to 200,000 miles or longer, this warranty coverage suggests manufacturers are willing to back up their product’s performance for 30% to 50% of its life.

But what does this have to do with home builders?

Before answering that question, first another question: How long will a home last? 30 years? Are we tearing down homes built in 1985? 50 years? Are we tearing down homes built in 1965? Homes built today should last well past 100 years and high-performance homes more than 200 years.

 

Sam Rashkin writes for BUILDER Magazine, and has spent the last 40 years accelerating housing innovation and transforming the homeowner experience.

Why should new home builders warranty new homes? Because their competition – existing homes comprising 85% of the home sales market – cannot. But where do we start? What do we warranty?

Here’s a starter list:

    • specified low energy bills
    • maintaining temperature within the home
    • fresh air circulation
    • no lead or asbestos
    • no formaldehydes or VOCs
    • no water problems, rot, termite damage

 

Rashkin provides examples of why these simple examples are a good starting point for builders – and how to build a more advanced warranty.

Our Conasys Homeowner Care platform digitally links your homebuyers with their new home. Provide buyers with information about their home at their fingertips – both during and after construction: important dates, operating manuals and warranties, maintenance reminders, service requests and deficiency review functionality.

Conasys eBook: Differentiation Through Homeowner Care

 

If you decide to provide a home warranty, we can help you make it happen. Learn more about the Conasys Homeowner Care platform by downloading the eBook “Differentiation Through Homeowner Care” below. When you’re ready, request a demo of the homeowner experience 2.0 with Conasys.

 

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Homebuyer Service After the Sale

Attitude and service after the sale is as critical as it is before it.

I am every salesperson’s worst nightmare. Whether buying a new car or a home, I am constantly looking for the next best thing. Before the ink dries on my contract, I begin eyeing the house around the corner or the car next to me at the stoplight. I’m human. And that means I am prone to being suddenly drawn away from the products I thought were the answers to my problems only minutes earlier. I’m not unique in this—humans are switchers by nature. It behooves salespeople to know this reality and take steps to prevent cancellations.

One of my most basic (and powerful) approaches in business is to copy successful people. And there’s nobody with a better reputation for creating loyal relationships with buyers than Joe Girard, deemed the “Greatest Car Salesman” by The Guinness Book of World Records. Girard sold 1,425 cars in 1973 and 13,001 individual retail units over his 15-year career. According to Girard, though, he never sold a car—he sold himself. The most valuable products his customers walked away with were Joe Girard and his “service, service, service.” Girard’s principles worked out well for him, gaining him endless return customers and referrals.

If you want to keep your buyers from straying with your competitors, take a lesson from Girard. Never stop selling.

Girard says, “The sale begins after the sale.”

…keep reading via Big Builder.

Customer relationship management by Constellation:

 

Conasys eBook: The Homeowner Experience

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